We are beyond excited to share with you our latest brand launch that only just landed in store: Mother Denim. We like to think that we know a good denim brand when we see one, with an entire section of the store dedicated just to jeans, we know how important (and sometimes difficult) it is to find the right pair. Mother Denim knows exactly how to cut denim to create both a comfortable shape and a flattering fit, whilst keeping on top of the current trends and pioneering new styles.

Mother was founded in 2010 by Lela Becker and Tim Kaeding. With extensive denim backgrounds, they both were determined to create something different, from designs to production to sales. Famous for its model cult following and soft fabrics, this brand is LA based, influenced by both the high fashion culture and California lifestyle of the city.  Mother is unique for its ability to keep its indie spirit whilst creating shapes and styles for all people. Producing a product worn by millions of people every day, this brand dedicates efforts to being inclusive, and a love for the unrepeatable individuality of humankind is at the core of its values.

Created with a nostalgia of growing up in California in the 1970’s, the fashion trends at the time along social and cultural influences, Mother has a rebellious feel with an ability to reinvent classic shapes. In their own words, “We stand for having fun, and not taking yourself too seriously.”

Storytellers at heart, detail is everything to this brand. There will always be something delightfully surprising in every piece, each season’s collections with a language of their own. This season, Mother is the go-to pick for your summer denim. The brand that does the impossible: designing a flattering white denim jean. White denim is a staple in the warmer months, perfect for the transitional period styled with knitwear and trainers or on hotter days with a tank top or blouse.

Take a look at our top picks from our collection this season and grab a pair before they’re gone. We know Mother is going to be a sell-out!