At Morgan Clare, we are thrilled to welcome the vibrant and soulful addition of Farm Rio to our curated collection. Hailing from the sunny shores of Rio de Janeiro, Brazil, Farm Rio is not just a brand; it’s a celebration of happiness, culture, and the beauty that surrounds us.

Founded by a group of creatives who are true believers in the existence of happiness, Farm Rio has been crafting enlightened cultural movements since 1997. Inspired by the belief that solar rays enlighten the soul, the brand radiates positivity and good energy in every design. Farm Rio embraces the full spectrum of colours and shapes that nature generously offers. From the vivid hues of a tropical sunset to the organic shapes found in the lush landscapes of Brazil, each piece is a testament to the brand’s commitment to celebrating the beauty of nature.

Rooted in the rich tapestry of local Brazilian culture, Farm Rio is dedicated to keeping traditions alive. With a deep belief in the power of quality and an appreciation for intricate details, the brand seamlessly weaves the essence of Brazil into every thread, creating fashion that resonates with authenticity. Farm Rio’s journey from a small stand to a lifestyle is a testament to the brand’s enduring legacy. Co-founders Kátia Barros and Marcello Bastos started with a small booth in an independent market. Today, Farm Rio boasts over 86 stores across Brazil, making it the most beloved Brazilian contemporary brand.

In 2019, Farm Rio embarked on an exciting new chapter, taking its vibrant prints to the global stage. Now, customers in the United States can experience the magic of the brand in-stores located in iconic cities such as NYC, Miami, and Los Angeles. The brand’s international presence marks a new era, bringing a touch of Brazilian joy to fashion enthusiasts worldwide. Farm Rio believes in the power of hugs, or as they say in Portuguese, “abraços.” This belief extends beyond physical embraces; it signifies a commitment to spreading positivity and fostering a sense of togetherness.

At Farm Rio, they understand that a powerful product goes beyond aesthetics. It has the potential to inspire positive transformations in individuals and communities. Each piece is crafted with care, ensuring that it carries not just the essence of fashion but also spirit, joy and empowerment.

Explore the enchanting collection of Farm Rio in-store now, and let the colours, patterns, and positive energy transform your wardrobe and uplift your spirits.

Feature Writer: Emily Barkham @emily_barkham